Branding & Identity

In 2018, Gloucestershire Rural Community Council (GRCC) approached Bold to support with a rebranding project. The previous identity had not been refreshed in some time and the charity felt it would benefit from a modern look and feel which better reflected its work with communities in Gloucestershire. Bold held a workshop and brand discovery session at the client’s office which was attended by the GRCC team, the session aimed to explore what was working well for GRCC in terms of its branding and what could be improved.

Following the brand discovery session Bold developed 3 logo concepts based around a core colour scheme and typography. The final logo concept was a vibrant, modern design which highlighted people at the heart of the charity. Bold also created a comprehensive set of brand guidelines and resources including a business card, a pull up banner and a branded greeting card design.

For more information, please visit GRCC.